One of my favorite soundbites I share with my clients is this: conversations create.
This past month, my Movement Maker Mastermind has been participating in a connections challenge. Each woman set her own personal goal for how many points of connection she wanted to make each day throughout the month of March.
It’s a simple and energizing practice, and it’s one I picked up from my own business coach a few years ago. It stayed with me because it works. Over time, it has become part of how I naturally show up in my business. I’m consistently in conversation, connecting, engaging, and building relationships in a way that feels aligned.
At the heart of it, I believe this deeply. Conversations create. They open doors, deepen relationships, and create opportunities that simply don’t happen any other way.
And I see this play out again and again. The women who are willing to stay in conversation, to connect, and to engage with people in a meaningful way are the ones who begin to build real momentum in their business.
In a recent conversation with a group of women entrepreneurs, I noticed something just beneath the surface of what they were sharing. There were questions about how to stay connected in a way that feels natural, how to move a conversation forward when there is alignment, how to ask for referrals, and how to know when a conversation is ready for something more.
The conversations themselves are already strong. There is connection, there is care, and there is a real desire to build relationships in a way that feels aligned.
What begins to shape the outcome is what happens inside the conversation and how that conversation is allowed to continue.
Inside almost every conversation, there are moments where something deeper begins to emerge. A woman starts to share what she is navigating, what she is wanting, or where something in her business or life is no longer working the way she wants it to. She may not fully articulate it, and it may come out in pieces, but there is something there asking to be seen more clearly.
When you are present in the conversation, you begin to hear what is underneath what she is saying. You notice patterns in her words. You can feel where there is a gap between where she is and where she wants to go. At the same time, you can begin to see where your work connects in a meaningful way.
In many cases, this moment passes quickly. The connection remains strong, the conversation feels good, and both people leave with a sense of appreciation. At the same time, something that could have been explored more fully remains unspoken, and some of your gifts may be left on the table.
When you stay with that moment, the conversation begins to deepen. You allow space for her to fully express what she is experiencing. You ask questions that bring more clarity to what she is navigating. You reflect back what you are hearing so she can begin to see it more clearly for herself.
As this happens, the conversation becomes more grounded and more specific. She begins to connect more fully with what she wants, and the trust between you deepens in a very natural way.
From there, the conversation begins to reveal where it wants to go next. You can see a path forward that aligns with what she has shared, and there is a sense that the conversation is ready to move into something more intentional.
When you give voice to what you are seeing, you are continuing the relationship with intention. You are helping her see what is possible and giving shape to something that was just beginning to form. The conversation moves forward in a way that feels connected and aligned with what has already been shared.
There is also an important layer in what happens after the conversation.
There is also a layer in what happens after the conversation. Some conversations are ready for a next step, others are meant to continue unfolding over time, and some connections are simply complete. What creates movement is having a way to stay connected that feels natural for both of you, whether that is continuing the dialogue, sharing something that supports her, or inviting her into spaces where she can experience your work more deeply.
When there is a rhythm to how you stay connected, conversations begin to evolve rather than disappear. Over time, your conversations carry more depth, your relationships become more engaged, and opportunities begin to emerge from the connections you are already building.
This is how conversations begin to turn into clients.
A few pieces of wisdom to take with you
- Make a commitment to daily points of connection and find a rhythm that works for you. This is not about doing more. It is about staying engaged in your relationships in a consistent and meaningful way. Over time, this rhythm creates momentum, deepens trust, and allows your conversations to continue unfolding naturally.
- Consider how you are staying connected with the people who come into your world. What does it look like to remain in relationship beyond a single conversation? This might be continuing a dialogue, sharing something that supports them, or inviting them into spaces where they can experience your work more deeply. The intention is to allow the relationship to evolve over time.
- Pay attention to the conversations that feel alive and worth returning to. Not every connection needs to be carried forward in the same way. This is where your discernment comes in. Notice which relationships feel aligned, which conversations have depth, and where there is a natural desire to continue engaging. Let that guide where you place your attention.
Curious how we stay meaningfully connected to the right people and opportunities as our businesses grow?
Come behind the scenes and build your own Trello Connection Board. I’ll show you exactly how we use ours in a short video. Watch the video here.
