Look around. The world is noisy right now. We are seeing so many examples where people operate as if winning must be absolute, siloed to one side, about being first, about never bending. But this model is costing us. It is creating division, burning people out, breaking trust, and fraying the very fabric of our communities.
In the middle of all this noise, a different kind of power is rising.
Soft power is part of a bigger shift that women are leading. It is about dismantling old power dynamics built on domination and control, and ushering in a new era of leadership that is rooted in connection, collaboration, and care.
Think of Sally Field in Norma Rae standing on that table, holding the strike sign high above her head. Her courage and conviction in that moment embodied soft power at its most potent: a single, steady act of courage that moved hearts, sparked change, and could not be ignored.
Brené Brown calls this having a strong back, soft front, and wild heart. It means standing rooted in your values, staying open to connection, and leading with courage. Strength without softness becomes rigid. Softness without strength collapses. When we bring both together, we become leaders who are steady, open, and able to move people toward change.
Our voices, our intuition, and our way of doing business are reshaping the future. We are showing that you can lead with an open heart and still be unshakably strong. That you can create prosperity without perpetuating harm. That you can build movements that heal rather than divide.
Lately, I have been practicing this myself. There are so many headlines, social posts, and conversations that have triggered my own reactions. My first instinct can be to respond, to take a stand right away. But I am learning to pause. To seek to understand. To fact-check before reacting. To take a breath before I choose my words. To listen, not just to others, but to what is happening inside of me.
My friend Kerry Borcherding shared a beautiful reminder recently: we are all frequency generators. Every thought, word, and action we put into the world is either a deposit or a withdrawal in what she calls our Vibrational Bank Account. Blame, judgment, and harshness are withdrawals. Love, compassion, and understanding are deposits. Every deposit strengthens our own energy field and sends ripples outward into the collective.
I am not perfect at this, but I am making the effort. Because if we each started making more deposits every day, imagine how the collective frequency could shift.
Soft power becomes practice when we pause, listen deeply, and choose words and actions that deposit more love than fear. As women entrepreneurs, this is how we lead communities, inspire clients, and ignite movements. When we lead this way, we create space for others to rise with us.
Women are showing the world what is possible. We are modeling that business can be rooted in purpose and still wildly successful. That tenderness can be fierce. That the future of leadership is not about who wins, but about how we rise together.
Here is your invitation for the week ahead: have one conversation where you listen more deeply than you speak, share one story with your audience that reveals your heart, and make one decision from softness. Watch the ripple it creates.
And then ask yourself: What do I want to take a stand for? How will you show up in the fierce softness of your Rooted Flame? How will you lead your clients, your community, and your movement from this place of courage and care?
Leading this way turns business into a catalyst for the world we are dreaming into being. A world where women’s wisdom leads, connection thrives, and prosperity and purpose rise together.
This is the work we will be doing at the Extraordinary Women Ignite Conference this November. Helping you embody your own Rooted Flame and claim your place as the movement maker you are meant to be. If you are ready to rise in the fierce softness of your leadership and shape the ripple you want to leave, this is the room where it happens. Grab your ticket here.
