I’ve been all in, focused on a rebrand since the beginning of the year—even dedicating weekends to it (which I rarely do!). But this wasn’t just about updating a website—it was about making sure my brand truly reflects the caliber of strategy and business growth I help my clients achieve. Given the sub-zero temperatures we had in January, staying in felt like the perfect excuse to dive deep into the creative process.
The truth is, I love this work. I’ve been building brands and new websites for 30+ years, and it’s so much fun to give the artistic side of me space to play. It makes my heart happy. There’s something magical about seeing a brand or a rebrand come to life—aligning visuals, voice, and presence in a way that fully embodies the work I do.
Over the past decade, I’ve helped hundreds of women amplify their visibility, scale sustainable businesses, and step into leadership in industries ranging from coaching to corporate consulting. Yet as we dove into the rebrand, it became clear—my own website wasn’t reflecting the caliber of strategy, business growth, and impact I help my clients achieve. This wasn’t just about a new website. It was about aligning my brand with the reality of the work I do—the businesses being scaled, the voices being elevated, and the ripple effect of women entrepreneurs leading with purpose around the world.
And let me tell you—this new site? It’s fantastic. I invite you to take a look at my new website! Visit it here.
Every decision was intentional. This wasn’t just about aesthetics—it was about alignment. My messaging needed to reflect not just where I am today, but where I’m taking my business next. The visuals had to showcase my presence as a leading voice in my field. The messaging needed to align with the marketing paradigm I teach. Old, irrelevant pages were removed, and fresh, strategic ones were added.
Huge gratitude to my incredible team— Steph Sedgwick from Clarity Web Design, my Executive Assistant Jessica Guarnes, and Jennifer MacNiven of Jennifer MacNiven Photography—for bringing this vision to life.
This whole process was a powerful reminder of something I tell my clients all the time: A brand audit isn’t a one-time thing—it’s an essential practice for staying aligned and impactful. In fact, one of the key areas we focus on in my Prosperity Audit is brand alignment—because when your brand is dialed in, attracting the right clients becomes effortless.
Does Your Brand Reflect the Leader You Are Today? Here’s How to Find Out.
Are You Speaking Your Clients’ Love Language?
What your clients needed a few years ago is not what they need today. Your brand should evolve with them. Is your messaging meeting them where they are now?
Messaging & Positioning Alignment
Your business evolves. Has your messaging evolved with it? Are you demonstrating thought leadership in your industry? Does your content reflect your expertise and the results you bring? Are you clearly positioning yourself as a leading voice in your field?
Visual Authority
Does your brand imagery still reflect YOU? Are your photos aligned with your presence as a leading voice in your field? If not, it may be time for a fresh photoshoot that elevates your authority.
Website Check-Up
Scroll through your site as if you were a brand-new visitor. Is your messaging clear? Are there outdated offers or services? Do all your links and forms still work? Is your website reflecting the expert you are today?
Social Media Alignment
Are your bios current? Could you tell me if you are showcasing your authority? Are you showing up as the go-to expert in your space?
Your Own Excitement Level
This might be the biggest one. Are you excited about how your brand is showing up? Does it light you up and position you as the expert you are?
