I am so excited about this week’s episode of Extraordinary Women Radio interview with Tamara McCleary. Tamara is the Founder and CEO of Thulium, a brand amplification company, specializing in B2B social media based marketing in the tech world.
For me personally, and as someone who has helped others build thought leadership brands for nearly two decades, I feel like Tamara offers some of the most relevant and grounded brand advice for our times… especially in the world of social media where there is so much noise these days. If you are one my clients or listeners in the midst of taking the leap into your what’s next… if you have gotten clear about your purpose – how you’re meant to matter and are ready to be seen, be heard and put your voice out into the world in a bigger way – you don’t want to miss this episode!
Tamara is an internationally recognized expert on branding, influence & social business in the world of technology. She has deep expertise in both B2B and B2C marketing, social influence and technology.
Let me give you just a taste of how Tamara has been recognized as a social influencer.
She is ranked in the Top 1% of global Social Media Influencers. She is listed as one of the Top 50 Social Influencers of 2015 and one of the Top 50 Big Data Influencers of 2016. She is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.
So impressive, and during our interview today, Tamara shares so much rich wisdom about developing your social brand in a way that is true to who you are – and for those of you who know me – you know that’s something I get really excited about.
She gives great tips on how to build your online brand strategy – and shares a litmus test for deciding what’s worthy of posting on social media – for your brand. Tamara talks about the difference between a popularity-focused strategy and a trust-focused strategy – and how important it is to check our egos at the social media door.
On top of all of this, she brings some real world life wisdom by sharing deeply personal and vulnerable stories about her life and the lessons she learned.