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Erin Marcus, Embracing Authenticity As An Entrepreneur And Leader, Episode 303

Erin Marcus, Embracing Authenticity As An Entrepreneur And Leader, Episode 303

One of the things I’ve discovered over all of the years of working with hundreds of clients and talking with hundreds of guests here on Extraordinary Women Radio, and frankly, experiencing the same evolution in my own business, is that oftentimes the breakthroughs in our businesses occur with the slightest of tweaks. Sometimes it’s connecting more deeply into your customer journey.

I love to help my clients analyze if all the pillars are in place in their business. To say what we need to shift, what’s missing, to turn up the dial where it’s needed, to make the adjustments. It’s not about working harder but working smarter. It’s about building our businesses around the relationships with our clients’ journey and showing up to support them through that space. It’s about dancing with the strategies and dancing with our soul wisdom. It’s a mixture of both sides of this.

Today, I am thrilled to introduce Erin Marcus. We are so aligned in our thinking that I invited her as a guest to share her wisdom with you. We share a lot of the same beliefs, such as there’s no such thing as insta-marketing and that building our businesses is an inside-out journey. And the great grand myth of our time is just work harder. Erin shares her journey from executive to successful entrepreneur, what she left behind, what she carries forward into her business and her life today.


In This Episode:

  • Erin talks about her successful leap from executive to becoming a successful entrepreneur
  • The importance of having the right people involved in your business
  • The things she learned about building a team
  • How she helps people who are trying to get from entrepreneur, solopreneur, to business owner
  • Why building the systems within your organization is important
  • How to let go of the “Just Work Harder” approach


Erin Marcus is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they’re proud of.

Erin is also an international speaker, the host of the Ready Yet?! Podcast, author of the upcoming book by the same name (Ready Yet?!) and most proudly, the founder of Riley’s Fund Foundation, supporting those who support animals.



“Don’t say yes to things if you’re not the absolute best at doing it.” ~Erin Marcus


To learn more about Erin you can visit her website. You can also connect with her on FacebookInstagram, YouTube, or LinkedIn.

Erin Marcus Show Notes

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