Women’s voices, women’s wisdom—this is the medicine the earth needs right now. In 2025, it’s more important than ever that we raise up our voices, our visibility, and our businesses to create the change we’re being called to lead. I’m more committed than ever to my mission of raising up the voices of one million women around the world—women who are ready to stand in their power, share their stories, and make an impact.
Today, I’m thrilled to introduce you to Danaya Wilson is the founder of BetterCertify and a passionate advocate for women in the workplace. After 18 years in the male-dominated trades industry, Danaya has seen firsthand the barriers women face—and she’s on a mission to break them down. She’s the author of Changemakers Wanted and is building a movement to inspire women to rise up, step into leadership, and create lasting change in their organizations and communities. Her journey, her insights on workplace equity, and how we can all step into the role of Changemaker in today’s world. Her message aligns so beautifully with my own: it’s time to raise up and rise up together.
In This Episode:
- Danaya Wilson shares how motherhood ignited her mission to empower women leaders and transform male-dominated industries.
- Breaking systemic barriers like childcare and creating sustainable pipelines to prepare future generations for leadership.
- The inspiration behind Changemakers Wanted, offering actionable solutions for driving collective change through community-driven ideas.
- What it truly means to be a changemaker, emphasizing ethics, persistence, and prioritizing people over profits for lasting impact.
- The need for systemic workplace changes, with a focus on flexibility and childcare support to empower women in the workforce.
- Revolutionary benefit systems that empower employees with flexible, individualized plans for healthcare, childcare, fitness stipends, and more—fostering equity and adaptability.
Danaya Wilson is recognized as a “40 Under 40” honoree, Danaya has helped individuals, companies, and industries navigate compliance and occupational safety education clearly and decisively. Over the past 17 years, she has brought a revolutionary approach to regulatory training that has changed outcomes across different business sectors. Danaya’s work is not just about business; it’s about creating pathways for future generations of female leaders, offering a practical and aspirational blueprint.
“I write books to start things,and to learn and grow ultimately.” ~Danaya Wilson
To learn more about Danaya, visit her website. You can also connect with her on LinkedIn.
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