Kami Guildner has been bringing more PR into her own business this year, and for good reason. PR is playing an increasingly important role in how businesses become known, trusted, and chosen.
In this episode, Kami is joined by Becca Cooper Leebove to explore why PR is making a comeback, how it fits into your visibility strategy, and the power of your story to help you become known for your work.
Becca will also be joining Kami as a speaker and sponsor at the 12th annual Extraordinary Women Ignite Conference, November 5–7 in Colorado, where she’ll be sharing more about how to use PR and the power of your story to grow your visibility and become known for your work.
In This Episode:
- Why PR is playing an increasingly important role in how businesses become known, trusted, and chosen
- The difference between marketing and PR, and why earned media creates powerful third-party credibility
- How AI is changing the way people search and why PR can help you become more discoverable
- Why your own content and the stories other people tell about you need to work together
- What needs to be in place before your business is ready for PR
- How a clear point of view helps you become known as a go-to leader in your space
- Why PR is a long-term visibility strategy that builds upon itself
- How your personal story can help you connect with people and make a greater impact
- Why showing up as a human and being in community matters even more in the age of AI
Becca Cooper Leebove, founder of ShuBu Creative Group, has 24 years of experience bringing prominent branding, PR, and marketing initiatives to life. Her career spans leadership roles at Vail Resorts, Regis University, STARZ Entertainment, PorchLight Real Estate Group, and several Denver-based ad agencies, steering large-scale, enterprise-wide branding and PR initiatives across the public and private sectors. At ShuBu, Becca and her team have developed branding, marketing, and PR strategies for hundreds of clients, earning them coverage in U.S. News & World Report, TIME, CNN, and other notable publications. Becca was named a 2023 Outstanding Women in Business awardee.
About the Host:
Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.
Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.
Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.
Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.
“Your story is power, so use it.” ~Becca Cooper Leebove
To learn more about Becca, visit her website and connect with her on LinkedIn and Instagram.
Becca Cooper Leebove’s Show Notes
Podcast: Play in new window | Download (Duration: 34:24 — 47.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | iHeartRadio | Email | TuneIn | RSS
